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Wholesale margin calculator

Work out a sale price from your own cost price, shipping or customs cost and target profit margin. Calculated instantly in your own browser; nothing you type is sent anywhere or stored.
Calculate a sale price
Fill in what you already know; the suggested price updates as you type.

Whatever currency you use — the result comes out in the same one.

As a percentage of the final sale price, not of your cost — see the questions below if that distinction is new.

Whatever currency you use — the result comes out in the same one.

How the calculation works

Sale price = (cost price + shipping/customs cost) ÷ (1 − target margin ÷ 100). Margin here means profit as a percentage of the final sale price, the common wholesale and retail definition.

A 25% margin, for example, means 25% of the sale price is profit and 75% is cost — not a 25% markup on the cost price, which is a different (and usually smaller) number. See the questions below for the exact difference.

Pricing an order of packaging or shipping materials for the goods above? Browse packaging wholesalers.

Questions and answers

How is the suggested sale price calculated?
It applies the formula shown above under “How the calculation works” to the exact numbers you type, live, as you type them — the same formula every time, whatever cost, shipping or margin you enter.
What is the difference between margin and markup?
Margin is profit as a percentage of the sale price; markup is profit as a percentage of the cost price. A 25% margin works out to roughly a 33% markup — the two numbers always differ once there is any profit at all, and mixing them up is a common pricing mistake.
Does this account for VAT?
No. Enter your own net cost (before VAT) and read the result as a net sale price; add VAT afterwards at whichever rate applies to the sale, for example with the EU VAT rates tool.
Is anything I type sent to WholesaleX?
No. Every number stays in your own browser and is never transmitted or stored anywhere; closing or reloading the page clears it.
Can I use it in a currency other than euro?
Yes. The calculator does no currency conversion at all — whatever currency your cost price is in, the result comes out in that same currency.
Is this financial or pricing advice?
No. It is a plain calculation from the numbers you enter; it has no knowledge of your real costs, competitors or market, and does not replace your own pricing judgement or an accountant's advice.